You focus on the work.
I’ll handle the structure.
Websites, systems, and implementation that support your craft.
About Author Brand Audit
I learned that early in my career that creative projects don’t usually fail because the idea is weak. They stall because one person is trying to do everything.
I worked long hours in the animation industry for several years, from planning and design through to final delivery. Big projects moved forward because each person focused on their role first. Writers wrote. Designers designed. Editors edited.
Once their core work was handled, they stepped in to help other departments. Though large parts of the work was shared, they knew where to focus to support project.
When people leveraged their strengths first, projects moved faster and with less burnout.
That lesson stayed with me.
I’ve also built my own creative projects: Websites. Stories. Online communities. Publishing under a business name. Marketing. Bookkeeping. Platform updates.
It adds up. Fast.
You start out excited. The possibilities feel endless.
Then the admin grows. Course receipts. Software subscriptions. Travel plans. Is this expense allowed? Did that campaign actually make money? What did I really earn after everything was paid?
Then the tech grows. A new platform launches. A new tool promises better reach. Should you switch? Should you stay?
Then the “I should learn this too” list grows. More modules. More tutorials. More systems. Some helpful. Some repetitive. Some completely outside your skill set.
The next thing you know, the writing gets pushed aside. Again.
You haven’t stopped caring, but you don’t have the energy to move the needle on your project, all because you’re trying to be the writer, the marketer, the accountant, the designer, and the tech support all at once.
I Understand the Overwhelm
A Personal Note
I’ve tried to do everything myself.
I’ve taken the courses.
Learned the tools.
Stayed up too late fixing things that didn’t matter.
Eventually I realized: just because you can learn everything doesn’t mean you should do everything.
Now I build support around my own projects.
I hire editors for my stories. What makes sense in my head still needs fresh eyes and stronger grammar than mine.
Though I can do the design work, I’ve hired designers for logos and business assets because I don’t enjoy that element of design.
I use an accountant for taxes and software to automate record keeping.
I protect time for creative work and structure my days around what actually moves things forward.
I work with coaches, writers, designers, editors, illustrators, and technical specialists, people who strengthen the parts of my project that aren’t part of my creative focus.
Writers write.
Designers design.
Editors edit.
Illustrators illustrate.
That shift changed everything. Progress became steadier. Stress became manageable. Creative work stopped competing with admin work.
You don’t need to do it all alone.
What I Do
I help creators and small businesses move projects forward.
I work on the practical side:
Website builds and refinements
Systems and workflow design
Automations and integrations
Ecommerce setup
Platform cleanup and optimization
Structured implementation
I don’t replace your craft. I support it.
You focus on the work only you can do.
I handle the parts that drain your time.
How I Think About Platforms
A platform doesn’t need to be flashy.
It needs to be clear.
Who is this for?
What are you offering?
How does it work?
From there, we build step by step.
I work from where you are now, not from where you wish you were. Then we move forward in defined milestones.
My Expertise
I play where creative work meets structure.
Some of that structure is technical. Some of it is human. Both matter.
Website Builds & Refinements
Clean builds. Major overhauls. Integrated systems. Clear navigation and functional structure.
Systems & Workflow Design
Automation and back-end routing are part of it. But so is reducing overload. Clear priorities. Defined hand-offs. Practical systems that hold up under real use.
E-commerce & Platform Setup
Payment systems. Checkout flows. Booking tools. Product configuration. Integrations from purchase to delivery.
Marketing Infrastructure
Landing pages. Email systems. Campaign structure. Built for steady execution.
Platform Cleanup & Optimization
Clarifying structure. Improving flow. Tightening messaging. Removing friction.
Experience Background
Before Author Brand Audit, I worked in:
Animation production (pre-production through post-production)
Heavy e-Learning design and development
Branding and marketing for a technology company
Independent publishing and platform management
That mix means I understand creative production, structured delivery, and the realities of running a small business.
How I Work
Author Brand Audit is led by me.
When a project requires specialized work such as advanced development, logo design, editing, photography, or technical support, I collaborate with trusted professionals I’ve worked with over time.
They operate independently and set their own rates.
You’re not hiring a large agency with layers of management. I coordinate when needed.
You’re working directly with the person building your project and when extra expertise is required, it’s brought in carefully and intentionally.
Who I Work With
My core audience is authors and independent creators.
I also work with businesses that need structured implementation and clear systems.
I work best with people who:
Want steady progress
Are ready to delegate
Respect the process
Understand that good work happens in stages
If that sounds like you, we’ll work well together.